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AC Milan Bring On MSC Cruises As New Sleeve Sponsor and Principal Partner

Milan continue to go strong with their sponsorships and generating revenue off the pitch.

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AC Milan have announced a new principal partnership on their website with MSC Cruises as the Official Sleeve Partner beginning this 2023/24 season. MSC will be replacing BitMex on the Rossoneri sleeves going forward for the men’s team, women’s team and the primavera sides.

As per the official statement, “This partnership brings together two important Italian institutions, which are recognised as global leaders in their respective sectors. Bound by experience, competence and a future-oriented outlook, AC Milan and MSC Cruises will come together to hold a series of joint events and initiatives, on land and at sea, involving the Rossoneri’s 500 million supporters in Milan, Italy and abroad.

MSC Cruises’ aim for this partnership is to bolster its presence in sport and football, embarking on a new voyage alongside a Club with a far-sighted vision and a history of great success.”

MSC have an presence in Serie A already as the front of shirt sponsor for current champions Napoli and previously a sponsor of AC Monza. Milan have also previously partnered with MSC in the 2010s.