AC Milan and BitMEX renew their partnership according to the club website but the Cryptocurrency Trading Partner will be categorised as a Premium Partner instead of a Principal Partner. BitMEX will be replaced on the sleeves of the Rossoneri kits by MSC Cruises as per the official reports earlier today.
BitMEX became a Principal Partner of the club before the 2021/22 season and was the sleeve partner during the Scudetto winning season and the previous one too. The previous partnership was rumoured to be worth 5 million euros per season. The expectation is a reduction of this figure as part of the new deal.
Casper Stylsvig, Chief Revenue Officer of AC Milan, said: ”We are happy to continue our journey alongside a partner such as BitMEX, with whom we intend to take further steps forward in the path of digitalisation, innovation and growth of the Club, but also to support the many charitable initiatives promoted by Fondazione Milan.”