AC Milan board member Giorgio Furlani - who is a portfolio manager at Elliott Mgmt. - spoked to Forbes via Sempre Milan to discuss the vision of the club following their title victory.
On the stadium: “Today we want to build a new stadium with Inter. San Siro is a stadium of great memories for the AC Milan fans, including myself; we are working on a project to have a new stadium: we want it to be among the best in European football.”
On bureaucratic challenges: “In Italy various clubs have difficulty in getting the stadium project off the ground; it is very important for the growth of a team to have a modern stadium. In the middle there is, however, the bureaucracy that has created so many problems for us. I was hoping for a progressive, modern and forward-thinking city like Milan, where the approval process would be simpler, but it was rather complicated. However, we continued the project. Frankly, I hoped the project was almost done today, but it’s not. We will continue to push and we hope to give the Milan fans what they deserve, that is, a real model stadium in which their Club plays.”
On the brand: “Milan has always had a lot of fans, it’s a fantastic brand that has fans all over the world who really care about the team. In recent years they have been a bit ‘dormant’ due to performances below the usual level on a sporting level that have not allowed them to play in the top European competition.”
On European pedigree: “In my opinion the trick is: to win or, at least, have some degree of success, but not at all costs. Milan, historically speaking, belongs to the same group as Real Madrid, Barcelona, Bayern Munich, etc. Milan are among the big names in continental Europe, but as a club it comes from 8 years of difficulty in which it has lost relevance. We are now starting to bridge that gap. Now Milan are growing and are on a trajectory to catch up with those clubs and look, I could argue that yes, the past was difficult – as I said – but the future is very interesting and fun.”