Calcio e Finanza are reporting that with the announcement of Wefox Italia as a new shirt sponsor by AC Milan, the value of the club’s shirt is now at about 40 million euros which is a dramatic rise from the 2020/21 season alone. The breakdown of shirt sponsors per year is as follows:
Emirates - front - 14 million euros
Puma - technical - 13 million euros
Wefox - back - 6-8 million euros
Bitmex - sleeve - 5-6 million euros
In addition to these, there is the Banco BPM shirt sponsorship for the women’s team.
Gazzetta dello Sport are reporting that Milan are now focused on renegotiating their agreement with the principal sponsors Emirates and Puma. The report notes that exploratory talks already took place when the Milan management visited the EXPO 2020 in Dubai a few weeks ago. The current Emirates deal expires in 2023 (3 year deal) while the Puma one lasts until 2023 (5 year deal).