As part of the Milan Design Week, AC Milan and PUMA are proud to present She Moves Us, an initiative dedicated to the shared values that distinguish both brands: innovation, creativity, inclusion and nurturing young talent via their website.
The two icons of sport and leisure have organised a workshop in Milan for Friday 10 September. Students from three local universities - NABA (Nuova Accademia di Belle Arti), IED and IUAD - have been invited to participate under the supervision of three fashion designers: Joelle Pomioli, Tega Akinola and Giorgia Andreazza. Three classes of students will be tasked with creating stadium items - bags, scarves or pillow bags - inspired by the AC Milan brand, a synonym for elegance and style on a global level, and its historic red and black jersey.
The event will also see the participation of AC Milan Women players in order to inspire the students to create something unique and to underpin the duty of the two brands in the promotion of creativity and social inclusion, in line with PUMA’s global She Moves Us campaign, which was created to celebrate women that have promoted culture and sport. The workshop will be held on the square outside the Club’s modern headquarters - Casa Milan (Via Aldo Rossi 8). Making use of this new wave of sports upcycling, PUMA and AC Milan want to create renewed value around the outstanding design element in football, during the week when design is at the heart of every event in the city.