Expo 2020 will take place from 1 October 2021 to 31 March 2022 and will be the first World Expo to ever be held in the Middle East, Africa and South Asia (MEASA) region. The event is set to be the largest ever staged in the Arab World and will welcome more than 200 participants, including 191 countries, providing a platform to foster creativity, innovation and collaboration under the event’s theme ”Connecting Minds, Creating the Future.”
AC Milan is committed to utilising the appeal and popularity of its iconic brand, which boasts a fanbase of more than 500 million fans internationally, to amplify the Expo messaging through unique content pieces created with the Rossoneri players and ambassadors of the Club. AC Milan will also be physically present at the event and will bring its heritage and vision to promote the fundamental values of sport and inspire positive change through football.
Through the partnership with Expo 2020, AC Milan aims to strengthen its presence in the Middle East, a key market for the Rossoneri, where the Club has been active for many years. Besides playing in the region in the past, AC Milan also boasts a number of local partnerships, which help the Rossoneri connect with their solid fanbase in the market, including a long-standing partnership with Emirates - an AC Milan partner since 2007 as well as a Premier Partner and Official Airline Partner of Expo 2020.