On the other hand, the partnership will form a central pillar in Premier Bet’s ambition to becoming the number one Online operator across Africa over the next few years. The brand already trades in sixteen markets in Africa and has millions of customers across its Online platforms, but it has strong plans for extending its footprint into other African markets.
The new partnership will kick off with a new multi-media, multi-market advertising campaign to coincide with the launch of the 2021/22 season.
The Rossoneri are broadening the reach of the partnerships and sponsorships with OPPO in China, FONBET in Russia and CIS and now Premier Bet across Africa. This coincides with other initiatives as well such as the opening of the Milan academies across China and the launch of the Fondazione Milan Away shirt and the new charitable project.