AC Milan have officially announced their further expansion into the Chinese market via their website. The Rossoneri are opening a new office and a number of academies across the country in partnership with PacificPine Sports.
AC Milan has had a strong presence in the Chinese market since 2017, when their first-ever office outside of Italy opened in Beijing, providing the Club with a physical presence in a key market to look after new partner and licensing opportunities and manage the production of content for AC Milan’s social platforms in China. AC Milan has now opened a new office in Shanghai, which will be a key asset for the Club to further develop its commercial and communications strategy in China and meet the needs of a market that is increasingly aware of its relevance at a global level.
The Rossoneri are also investing on the next generation of football fans and players in China by signing a long-term partnership with premier sports academy PacificPine Sports, which will see the opening of a first AC Milan Academy in Shenzhen - a modern metropolis in South East China - with other Academies and training facilities set to open in other locations in Mainland China in the future.
The project will actively involve the U18 target, with a specific focus on grassroots (U5 - U12), playing a central role in the education of the younger generations. Passion, Excellence, Sophistication and Teamwork will be the at the heart of the project aimed at promoting the general wellbeing of the young athlete whilst enhancing their technical, tactical, physical and social skills.