AC Milan via their website have announced a new multiyear partnership with German automaker BMW. The Italian branch of BMW will become the new Automotive and Premium Partner of the Rossoneri.
The two global brands, excellences in their respective fields, join hands to design a future together in the name of innovation, sustainability and style, with a focus on new generations.
BMW Italia will work closely with AC Milan on a number of exclusive events and initiatives to connect and excite all sports fans as well as car, innovation and glamour enthusiasts across the globe.
As a Premium Partner of AC Milan, BMW will be fully integrated across the AC Milan business, providing product showcasing, exposure on the Clubs digital and physical assets as well as opportunities to develop compelling branded content.
The new partnership will also provide AC Milan with access to BMW’s technology and innovative mobility solutions, which will also be made available to players and staff of the Men’s First Team.