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Rossoneri Round Up for Mar 16: AC Milan Appoint New Marketing and CRM Director

Summary of Milan’s news and links for the day.

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AC Milan via their website have announced the appointment of Peter Morgan as Marketing and CRM Director in the Commercial Department and will be reporting to the Chief Revenue Officer Casper Stylsvig. Peter has over 17 years of experience with marketing campaigns having worked for Microsoft, Amazon and Universal Music Group amongst others.

Peter joins Milan from Metia with whom he has been with since 2006 working on audience engagement through omnichannel marketing. Milan state that he utilises marketing technology and data analytics to optimise fan activation and revenue generation.

This appointment represents Milan’s growing desire to boost revenues through an improvement of the fan engagement and a diversification of traditional methods of outreach to a more digital heavy model.

AC Milan and Italian Football Links

  • Player Ratings from Milan’s 1 - 0 loss to Napoli at home. [AC Milan Offside]
  • Milan will not likely redeem three of their five loan players. [AC Milan Offside]