AC Milan via their website are announcing that Lamberto Siega has ben appointed to be the new Digital Media and Studios Director in the Commercial Department. He will be reporting into the Chief Revenue Officer Casper Stylsvig kicking off in the 15th of this month. This role is part of the broader strategic digital transformation project that includes the conversion of the 1st floor of the Casa Milan building into a fully fledged media house.
Siega will be focusing on the digital development of the commercial area where he will be implementing innovative projects to support the various business units and generating additional revenue through content and new media. This is part of the clubs overall strategy to maximise revenues from a variety of sources.
AC Milan and Italian Football Links