AC Milan have officially announced on their website an exclusive partnership with Sony Pictures, with the two brands undertaking a shared path starting with a project around the new film Ghostbusters: Afterlife, which is set to be released in Italy on 18 November.
The union of these two iconic brands in football and in cinema has led to the production of a promotional trailer for the iconic series of Ghostbusters films, which will soon continue with Ghostbusters: Afterlife – the latest instalment in the saga following these iconic ghost-hunting characters. This collaboration unites the tradition of a cult classic movie series with the innovation and generational resonance of AC Milan and puts the two on a path towards a common goal: the past returns and embraces the future thanks to a unique bond.
The trailer features four Rossoneri players: Alessio Romagnoli, Brahim Díaz, Alessandro Florenzi and Daniel Maldini, who became improvised actors during their time filming this trailer.
Providing the backdrop for the set was Milanello in the famous Ecto1 car, the undisputed star of the upcoming film.
The claim at the end of the advert reads ”Nessuna sfida è impossibile se in campo c’è la squadra giusta” (No challenge is impossible if you have the right team on the field), the perfect motivational slogan for any new challenge.
The Club’s Honorary Vice-president Franco Baresi and Brand Ambassador Daniele Massaro also participated in the project, appearing in a teaser video set at the Plinius Cinema, in which they watch 1984’s Ghostbusters.