AC Milan on their website have announced that they will introduce a special initiative for inclusivity for the Derby della Madonnina this weekend.
On the occasion of the Derby, AC Milan are going to consolidate their plans to promote a culture of inclusivity, awareness and the sharing of the positive values of sport - with particular attention afforded to the younger generations.
In particular, the audio-description service for blind and partially sighted fans, which falls under the wider umbrella of the “AC Milan for all” accessibility programme, will have a special focus on fans under the age of 18 this Sunday. In fact, the Club will guarantee them priority access to the sector dedication to audio description. The procedure for utilising this service remains the same as used for the home games played until now, ie by sending an email to firstname.lastname@example.org.
The service, which was developed alongside the Milan Institute for the Blind and the Italian Union for the Blind and the Visually Impaired, was created with the aim of knocking down barriers and defeating social prejudice. It affords fans the best-possible stadium experience. Fans, who are seated in a dedicated sector, can follow the match via live commentary from a specially-trained speaker - thanks also to the collaboration with Radio Rossonera.
This initiative for the Derby is in line with the Club’s vision, which has future generations at its heart and comes under AC Milan’s wider RespACT manifesto for social equity, equality and inclusivity.