AC Milan on their website have announced that the Rossoneri will be the first football club to launch an NFT campaign on the fan engagement and rewards app Socios.com, partner of the Rossoneri since January 2021. The launch will take place on Sunday 31 October when 100 limited edition NFTs will be minted to commemorate the biggest AC Milan moment from their game with AS Roma. The NFTs will be subsequently dropped to $ACM Fan Token holders.
To be eligible to receive the NFT, fans need to have at least 10 $ACM Fan Tokens in their Socios.com wallet and must first predict the outcome of Sunday’s game with AS Roma using the predictor feature in the Socios.com app. The initiative is part of the partnership between AC Milan and Socios.com, which has seen the Club launch an $ACM Fan Token on the popular platform. The partnership highlights AC Milan’s commitment to innovation and it is a strategic move for the Rossoneri to enhance their digital presence and stay closer to its global fanbase made of over 500 million fans.
The AC Milan NFT launch will be the first of many similar launches to be held with the Club, increasing the opportunities for Fan Token holders to be rewarded through the app and fully integrating NFTs as part of the Socios.com offering.