AC Milan on their website have now officially announced a 3 year renewal deal of their partnership with Banco BPM who were recently announce as the shirt sponsorship for the AC Milan Women's team. The partnership began in 2013/14 and Banco BPM will retain their Premium Status at the club and will be the Official Bank of the club.
One question that is yet to be answered is whether the Rossonere shirts with the Banco BPM sponsor will be available as merchandise to the fans. As the Milan Online Store and Puma Online Store still list the Milan Women's shirt without a sponsor.
The club notes, “This partnership renewal is a strong example of AC Milan’s redefined partnership strategy, providing increased sponsorship inventory, thus greater potential for commercial partners moving forward.”
AC Milan CEO, Ivan Gazidis commented:
“We are very proud of this renewal with Banco BPM as it is the progression of a journey started years ago that is projected towards the future and seizes new opportunities for a shared growth. We have laid the solid foundations on which we are now building something very innovative and important that puts the two iconic brands at the center of the international scene and consolidates a partnership full of positive values.”
Giuseppe Castagna, CEO of Banco BPM stated:
“The partnership that binds us to AC Milan and that we are renewing today for the next three years fosters a major relationship with a legendary and successful reality, born and raised in our same territory: a prestigious brand, a global driving force of the world of sports. This relationship allows us to share those sports values such as team spirit, passion and commitment as sport is synonymous with education, training, social responsibility and integration.”