AC Milan via their website have announced a new partnership with Electronic Arts (EA) for EA Sports FIFA on a multi-year deal including the San Siro stadium alongside the official players in the game for the first time ever. EA will become a premium partner of the club.
The news comes weeks after AC Milan and Konami announced that they would not extend their partnership for the Pro Evolution Soccer game as we reported here after a four year partnership.
“The finest blessing of all was the support. It brought us courage and gave us the power to win.” ⚫ @EASPORTSFIFA will be our Official Football Gaming Partner in a new exclusive multi-year partnership ⚽️— AC Milan (@acmilan) August 3, 2020
Pre-order #FIFA21 now ➡️ https://t.co/tOFBWsCWlM #SempreMilan pic.twitter.com/icezTXlNRc
Casper Stylsvig, Chief Revenue Officer of AC Milan said: “We are delighted to welcome EA SPORTS to the AC Milan family as a Premium Partner. This partnership is symbolic of our commitment to delivering world class interactive experiences to our fans all over the world. As a market leader in the world of gaming, in EA SPORTS we have the perfect partner to help us continue on our journey of engaging and exciting the next generation of Rossoneri fans.”