La Repubblica via MilanLive.it are reporting that CEO Ivan Gazidis in the coming weeks is set to announce a number of commercial agreements with companies that are regarded to be of global importance. The deals are expected to be sponsorships that spur the revenues of the club given the record losses posted last year and generally in the past decade. The proliferation of commercial revenue was a key goal of Gazidis when he joined AC Milan but has not had much success yet.
Just 4 years ago #Milan’s commercial income was the highest in Italy, but has dropped €32m since then, while Juve and Inter have both grown by around €110m in the same period. They had €56m more than Inter, but are now €89m behind their rivals. Return to the CL is imperative. pic.twitter.com/jkp91oxobH— Swiss Ramble (@SwissRamble) February 11, 2020
As we reported here last week, the new deal with Emirates is expected to be lower than the previous agreement and even lower than a deal Emirates are signing with Lyon. The outlook of commercial revenues will be crucial to assess the performances of Gazidis as the CEO.