AC Milan via their Twitter page are teasing a collaboration between the club and fashion house Paper Planes - owned by rapper Jay-Z. Milan partnered up with Roc Nation earlier this year to broaden the scope and reach of the club by collaborating with musicians, influences and American sports personalities to grow the visibility of the club in North America. A fashion collaboration seems to be next on the agenda as the video released by the club shows a 'Milanista’ print on a jacket as well as a snapback with the red and black colours. The tag at the of the video called the campaign, ‘From Milan to Many.’ This follows up the same tone of the online music events which are called ‘From Milan with Love.’
@planes— AC Milan (@acmilan) November 30, 2020
Coming December 2020
Be the first to discover our Limited Edition collection, sign up to the Rossoneri Newsletter https://t.co/MaZmYDIB9s#SempreMilan #greatnessisaprocess pic.twitter.com/uvPGlrblCX
The post goes on to note that the collaboration will be a limited edition collection and will drop this month in December 2020. Milan just dropped another limited edition piece of merchandise with the PUMA x BALR shirt. This seems to be a new revenue stream and marketing opportunity for the club.