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Official: AC Milan Launch Limited Edition Shirt As Part Of PUMA x BALR Collaboration

Milan are launching another stunning piece of merchandise to complement the growing special shirt collection.

AC Milan

AC Milan have launched a limited edition jersey as part of a collaboration between technical sponsor PUMA and Dutch fashion brand BALR. The PUMA x BALR campaign features limited edition shirts for AC Milan, Borussia Dortmund, Manchester City and Olympique Marseille. The shirt features the BALR logo as the front sponsor with the printed Puma logo and club badge on the front. The design is defined by the hexagonal pattern on a core black shirt. The shirt is retailing for €100 on the Italy store and £80 on the UK store and launched yesterday.


The collaboration was leaked last season and was expected to launch in the winter break hence was pretty accurate. The first glimpses of the shirt emerged a few weeks ago when Milan right back Diogo Dalot was seen wearing the shirt. The collaboration features a new trend for Milan to explore additional merchandising opportunities. Last season, Milan also launched a special edition jersey marking the 120 year anniversary.