AC Milan via their website have officially announced a new partnership with Italian fashion house ETRO replacing Piquadro's deal with the club for the 2020/21 season. The Made in Italy brand will become the Official Travel Accessories Supplier for the Rossoneri. The fashion house has been around since 1968 and are renowned for their iconic paisley designs.
As per the official statement, “As part of the partnership, the Rossoneri players will be provided with a new set of bespoke travel accessories created by ETRO, including a cabin trolley, backpack and toiletry bag, which will all feature the iconic Paisley pattern, red and black stripes as well as the players’ initials and jersey number to make each item unique.
As a Milan-based fashion house, the partnership with a football team that represents the city of Milan globally will help the ETRO brand create a stronger connection with its city.”
We look forward to seeing the collection in action possibly tomorrow against Udinese away from home.