AC Milan have announced via their website that they have signed a three year partnership with StarCasino.Sport just four months after initially joining forces in June. The partnership will run until 2023 and will be focused on “A new way to experience football.”
Thus far, exclusive content including "The Ring” web series and Q&As has been published. Hakan Calhanoglu and Carlo Pellegatti have taken part in these.
Ronni Hartvig, Chief Commercial Officer, Betsson Group, commented: “The aim of Betsson Group is to create engaging, amazing and safe experiences for all users and, through our brand StarCasinò.sport, we propose an innovative and exciting storytelling of sports. The renewal of the partnership with AC Milan, a top-class Club, is very important for us in terms of broadening our image and it allows us to create high-quality entertainment for the Rossoneri fans as well as for all football fans.”
Casper Stylsvig, Chief Revenue Officer at AC Milan, said: “We are delighted to announce the renewal of our partnership with StarCasinò.sport. In recent months we jointly created exciting and innovative special content dedicated to our fans and we are both very pleased with the results we have achieved. We want to keep surprising AC Milan’s fans and we are ready to engage them in many new Rossonero initiatives.”