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Rossoneri Round-Up for Sept 18: Milan Adopt a New Brand “Sempre Milan”

Summary of Milan’s new for the day and links.

AC Milan v Fiorentina - Italian Serie A Photo by Erwin Spek/Soccrates/Getty Images

AC Milan have visually rebranded for the upcoming season with the tag "Sempre Milan” to usher in a brave new era at the club. Milan has contracted London based design agency DixonBaxi to transform the club's identity into a 'lifestyle brand’ according to their press release.

The club has noticeably shifted it's media strategies over the past season especially in the player announcements this summer and continue to invest to create a stronger brand identity globally. Milan now need to replicate the strides forward on the pitch.

AC Milan and Italian Football Links

World Football Links