Rossoneri Round-Up for Sept 18: Milan Adopt a New Brand “Sempre Milan”

AC Milan have visually rebranded for the upcoming season with the tag "Sempre Milan” to usher in a brave new era at the club. Milan has contracted London based design agency DixonBaxi to transform the club's identity into a 'lifestyle brand’ according to their press release.

The club has noticeably shifted it's media strategies over the past season especially in the player announcements this summer and continue to invest to create a stronger brand identity globally. Milan now need to replicate the strides forward on the pitch.

AC Milan and Italian Football Links

• Our Tactical Review of Milan vs Hellas Verona. [AC Milan Offside]
• 11 Things from Milan's encounter with Hellas. [AC Milan Offside]
• Piquadro extend their luggage partnership with Milan for another year. [AC Milan]
• Inter Milan saved a last minute point against Slavia Prague. [Evening Standard]
• Napoli beat defending champions Liverpool 2-0 at the San Paolo. [AP]
• Diego Simeone wary of Cristiano Ronaldo as Juventus look to take on Atletico Madrid tonight. [AFP]

World Football Links

• Chelsea handed opening day loss by Valencia as Ross Barkley misses penalty. [The Guardian]
• 19 year-old Haaland scores a hat-trick for Salzburg in 6-2 victory. [SuperSport]
• Dutch police detain 300 LOSC Lille fans prior to their Champions League fixture with Ajax. [Sky Sports]
• Ter-Stegen saves Marco Reus’ penalty to rescure Barcelona against Borussia Dortmund. [BBC]
• Tanzania's captain Mbwana Samatta marks record breaking game for Genk with a goal. [Goal]