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Puma and AC Milan drop impressive new kit

Good news on what was an interesting day for the club

AC Milan v Arsenal - UEFA Europa League Round of 16: First Leg Photo by Catherine Ivill/Getty Images

So it’s that time of year again.

Serie A teams, as well as teams from all over the world, are introducing their new kit (or shirt or jersey, depending on where you live) for the upcoming season. Every year the kits are a little different, as the production and sales of them are big business across the globe.

AC Milan is a global “brand” when it comes to football, so any introduction of a new kit is bound to be a big event for the club. Additionally, this year’s kit is going to be produced by Puma after Milan had been with Adidas for 20 years.

The club put out a rather nice video to introduce the new kit. Instead of the cheesy, overdone Fortnite celebrations, or a poorly done video with the team’s star players talking about how they all like the new kit, Puma and Milan released a video on Twitter that is sure to get any Milan fan pumped up about the new season and the new kit.

So how does it look?

Well, it looks like a Milan kit. Again, with the Milan brand and the red and black stripes being easily identified and copied all over the world, Puma chose to keep it simple and focus on the basics. As for the new design features, the club released a statement on the official website that said, in part:

A vintage-inspired button-up collar, as seen on the Club’s kits from the early part of the 20th Century adds to this classic and clean feel, whilst the legendary “Diavolo Rossonero” (The Red & Black Devil) appears on the back of the neck, a nod to the famous quote by club founder Herbert Kilpin: ‘We’re going to be a team of devils. We’ll be red like the flames that will animate our souls and black like the fear our opponents will feel’.

Of course, people have loads of opinions about kits and the design of them. I like the new kits, but I’m also not a person with a lot of strong opinions about kits and their design. What do you think of them? Let us know in the comments how you feel about them!


What do you think about the new Milan kits?

This poll is closed

  • 82%
    Love them!
    (190 votes)
  • 7%
    Hate ‘em.
    (17 votes)
  • 10%
    Don’t really have an opinion.
    (24 votes)
231 votes total Vote Now