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Rossoneri Round-up for 18 November: Scaroni: Milan’s global popularity could be an advantage

Plus links for the day

AC Milan v Real Betis - UEFA Europa League - Group F Photo by Marco Luzzani/Getty Images

Paolo Scaroni gave an interview with Gazetta dello Sport, and he had some interesting things to say about the Champions League goal and how Milan could go about promoting the club around the world.

Scaroni said:

We must look to the East and America because for us to bring great champions here, everything goes through a global audience

Milan could have an advantage: they’re the Italian club with the highest number of fans on the planet.

We don’t want to stay being old gentlemen who remember old glories. We want to return to excellent economic and sporting levels.

In China and Brazil, they watch the cups more than the Leagues. Our business plan isn’t based on qualifying for the Champions League this season.

However, it is next season. If we didn’t qualify for it then, we’d need a plan B.

Scaroni is right that the global “brand” of Milan is probably the biggest of all of the Italian clubs in the world, thanks to Champions League glory from the 2000s. And if Milan are to be able to compete with Juventus and the other “big” clubs in Italy, they’ll have to build up commercial income from abroad. Of course, qualifying for the Champions League has to happen soon as well.

On to the links.

AC Milan and Italian Football Links

Statistical Analysis of Inter Milan’s season so far. [Serpents of Madonnina]

Inter’s Keita Balde misses out on playing for Senegal because of email. [Serpents of Madonnina]

AS Roma women’s team will host Chievo while the men’s team is on international break. [Chiesa di Totti]

World Football Links

Which Bundesliga clubs are pretenders and which are performers? [Fear The Wall]

The Philadelphia Union are insisting that the Bethlehem Steel will be back in the Leigh Valley in 2020, but fans aren’t convinced. [Brotherly Game]

Rating the Everton player’s performance so far this season. [Royal Blue Mersey]

Aston Villa won’t be selling the “naming rights” to Villa Park. [7500 to Holte]

Stock up & stock down for Leicester City. [Fosse Posse]