Maldini Monday
By: Gianfranco | January 28th, 2008
There is always a lot of discussion around Il Capitano’s post football career and where the road leads after retirement. A few years back, Maldini and his good friend Bobo Vieri decided to create a small fashion label named Sweet Years. A lot of the history surrounding the company name and logo is a bit foggy, but I assume it has something to do with their prime as their “sweetest years.”
Having lived and traveled in Italy and Europe it is hard to walk around and not notice Sweet Years on clothes, billboards, motorcycle helmets, and car bumpers. One has to believe that it has a bit to do with being trendy, and a little bit to do with two of the most beloved footballers of the ‘90’s pedaling their fine clothing. Between Vieri and Maldini you have covered and appealed to almost every fan of Serie A with Vieri’s nomadic nature and Maldini’s widely regarded respect.
Here is a little video about the company, and a lot of Vieri, I can’t beleive these guys are business partners. They are like night and day.
So it looks clothing may be a future avenue for Il Capitano, but then again there are a few more roads he may take…
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Category: Maldini Monday
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I was just wondering if anyone can advise if there are any proposed events being held on the final day of the Serie A season when Paolo retires. Indeed, can anyone confirm if 18th May will be his last day?? I would love to come over from England to see the events but would be interested to know if anyone can share any information they have before I book flights/hotels etc. Thank you!!!
Posted from
United States
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Julie, sometime closer to the event they will probably make an announce on how this will be handled. As of know there is not set details. For example, when Baresi retired they held a big celebration at that game, similair to Costacurta last year, they then held a charity game in the summer as well. It is hard to tell though what they will do but I will be sure to post as soon as the info becomes available.
Posted from
United States -
yah you see that brand everywhere in italy. i went to buy some stuff from there, but they barely had anything left, i wanted the classic white shirt with the heart. ended up getting a jeans and a red shirt with the heart, and a lot of stuff for my ex.
a bit off-topic, but whenever i watch these two videos i cant imagine this is happening to our Il Capitano. the farewell of Van Basten & Baresi. i cant see Maldini crying.
Van Basten, look at Capello crying on the bench
http://www.youtube.com/watch?v=zkVAjVlQK4IBaresi, minute 2:22 he gets substituted salutes the fans and start to cry
http://www.youtube.com/watch?v=hUVJ_rzkpnYPosted from
Canada -
Thanks Gianfranco!!! I’ve followed Paolo for years now and have been lucky enough to watch him play twice at Manchester United and I always tie my Italian holidays in with a Milan game so I can follow him and the team. I will keep a look out for details …… thanks again.
Posted from
United States -
Julie, according to a scalper in Milano. he told me that there will be a farewell game, as for when is it, he said due to the euro 08 probably late in the summer after the tournament. although Albertini had his game in mid-season. and its a shame they didnt have one for Costacurta.
Posted from
Canada -
My understanding is that Costacurta was offered a separate “testimonial”, but turned it down in favour of going out the way he did.
I can’t imagine Milan not putting on both a special ceremony for Maldini’s last match in Serie A and a special match (against a World or Azzurri XI, I would think).
Of course, Paolo has been saying all season that he expects to play his last match in Moscow on the 21st of May.
Posted from
Italy -
yah i heard about Costacurta not wanting to have a farewell game, he was always a quite guy. but with Maldini its different, its going to be a celebration and a funeral, celebrating his achievements and mourning his loss.
im planning to go back to italy for 1 more Milan game this season, i still cant decide if it will be the derby against Inter or the last game vs Udinese. thats if i can get to pay out my debts from the first derby.
Tu Sei Tutta La Mia Vita, Milan….and IL CAPITANO.
Posted from
Canada -
If you are actually thinking of coming more than once a season, you should seriously consider buying a season ticket. 180 Euro (or 130 for the third ring) and you know you will have a place in the Curva for one Derby and any other Serie A match that you can make it to.
Posted from
Italy -
actually the derby was my first time, well i went to the Milan-Catania in coppa italia couple of days before the derby. and those were my first 2 official milan games and we lost 2-1 in both games lol. i want to try to go about 2-3 times a season, thats about it. i paid a loooot for the derby, my seat was in Primo Anello Rosso and i paid 570 euro
i know its way too much, but that was the only offer i found and i wanted the best seats available. i still need to figure out my financial status before i can plan for May.Posted from
Canada -
You guys are so lucky being able to go…I just hope that I can make it to see my family before I turn 40…(24 years away yes…but hey you never know) anyways…great maldini monday post gianfranco…I had a long day I just got home at 9:00 pm from school after being there from 9:00 this morning and this helped make it better..
Posted from
United States -
Im always amazed hes still playing. I was a high school soccer player when he started his career and to think how I now look like shit and he still looks like I did when I was 20 years younger. Bow down to Paolo.
Where do I get one of those Tshirts?
Posted from
United States -
http://www.sweetyears.com, a portion of the proceeds got to Bobo’s hooker fund…I mean…who I am kidding I meant it.
Posted from
United States -
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Here is a bit more sweet years knowledge courtesy of the website, which had been down when I posted.
HE HEART HAS BEEN BEATING SINCE 2003
Founded in early 2003, the heart logo of Sweet Years has evolved into a major fashion trend, becoming instantly recognizable thanks to Christian Vieri and Paolo Maldini.
The two champs launched the brand by wearing the t-shirt with the “heart” under their jerseys and showing it after every goal or at the end of the matches.This marked the naissance of the brand, owned by Go Old ’50 s.r.l. – a company founded by a group of friends including Paolo Maldini and Christian Vieri – which used enthusiasm, positive thinking, dynamism and sports as guiding principles. They chose a “heart” for their logo, because it pulsates and represents constant motion, a source of passion and emotion, a symbol of life and love and a projection into the future.
These values have encouraged celebrities from the world of sports and entertainment to wear ‘Sweet Years’ clothing in their time off making them indirect testimonials of the brand. The association of ‘Sweet Years’ with success and glamour is so strong that even up-and-coming personalities, such as the new TV starlet Melissa Satta, have embraced the philosophy of the brand and have become enthusiastic testimonials.
And so the entrepreneurial adventure of a group of friends rapidly evolved into a bona fide business enterprise: the proof is that ‘Sweet Years’ apparel is worn by a youthful international clientele who wants to make the most of their free time.
The first collection was inspired by the legendary fifties, a feel-good generation that captured the attention of the entire world for its fashions, personalities and music.
Development of the apparel collections continued with introduction of the first line of jeans for the Fall/Winter 2004 collection and has continued to grow and expand by taking off in exciting new style directions.
Since the Spring/Summer 2006 collection, creation of the men’s and women’s lines is in the able hands of creative director Enzo Fusco and the multitalented designer, Enzo Melioli, who have continued developing the brands, incorporating into the collections the concept of “Good Living”, an approach that looks at life from a dynamic, more modern and active perspective. Fall/Winter collections themes, good luck and flags, are so coloured and smart; California Souvenir, Sportcity, Glamrock, freedom, dreams, flower power, beach parties, waves, surfers, parties, pants and sweathers mixing sport and fashion, glam messages on oversized t-shirt shock and chic, this is Spring/Summer collection, the last showed at Pitti –Florence and BBB – Barcelona.
Streetwear, which has always represented the core of the brand, has become more glamorous and speaks the language of international trends, thanks to the simple but instantly recognizable graphics, a slim fit, and printing and embroidery techniques that lend every outfit the unmistakable ‘Sweet Years’ personality.
The continuous growth of the brand and its rising sales have naturally led to the launch of two flash collections, to offer customers a new collection for every season.
Plus, so that fans can keep constantly up to date on news and events, the ‘Sweet Years’ world has set up a web site http://www.sweetyears.it whose goal is to provide a direct link and access gateway to the brand lifestyle, a virtual reality updated in real time on the products, engagements, events, and news about the “heart-shaped” world.
After establishing the men’s, women’s and children’s fashion collections, developments continued with opening of new retail stores and display spaces, designed to epitomize and enhance the image of the brand.
Starting in the Fall/Winter 05/06 collection, new “shop in a shop” areas are being designed, which will flank the new flagship store that opened on 22 September in Belgrade and the newly refurbished showroom and operating offices in Via Uberti, 6 in Milan. On November 2006 the first mono brand shop will open in Milan and for 2007 a lot of Sweet Years shops are opening all over the world.
The great success attained in recent years has allowed ‘Sweet Years’ to develop the brand in other product sectors by signing license agreements for fragrances, bags, accessories, telephony, helmets, shoes, watches, jewels, glasses, stationery and hosiery.
Finally, the enormous success resulting from the partnership with Peugeot for the limited edition “206 Sweet Years” has prompted the French carmaker to introduce a new model at the 2005 Motor show, the “Peugeot 107 Sweet Years” featuring the “brand with heart”.
This global process has made it possible for the brand to expand its horizons and establish and bolster its reputation.
The company’s commitment has continued in communications, by hiring several famous photographers to create its advertising campaigns. The Spring/Summer 05 print campaign starring Fernanda Lessa with Christian Vieri and Paolo Maldini is being followed by the new Fall/Winter 05/06 collection, realized by Fabrizio Ferri. The campaign features Christian Vieri and Brazilian supermodel, Ana Beatriz Barros, who is also the face of Jennifer Lopez lingerie.
Melissa Satta, Christian Vieri and Paolo Maldini featured in the 2006 campaign.
As it has been seen that our testimonials of camping 2006 remain the same for 2007.
In 2006 sales have posted growth of 40%, and the forecasts is € 36.000.000,00.
For the future are still rising, making SY a company in constant expansion. The brand is currently available in Spain, Greece, Benelux, Serbia Montenegro, Austria, Japan and will expand its international horizons in 2007 to all Europe countries, Russia and China. Its runaway popularity has made its way across the oceans to the U.S., Canada and Australia; proof is that the company has already confirmed its presence in the upcoming editions of Pitti Uomo in Florence and at Bread&Butter in Barcelona.
Meanwhile, back at the office …. new projects and initiatives for 2007: new brand licences (scooters, music compilation, glasses), the first mono brand store has been opened since November 2006 and now retail project (shop in shop, corner and franchising) is developing and many Sweet Years shops will be active from 2008.
Two major points will be opened in China at the beginning of February 2008.
A new brand, SYJ – Sweet Years Jeans – has been registered and the new collection will be coming out in December 2007.
In 2007 the sales forecast is over € 50.000.000,00
The heart keeps beating and never stopsPosted from
United States -
Wow – sales of 50,000,000 million euros forecast for 2007. They must be minting it. And they don’t even have to pay for models cos they always use one of Bobo’s “ladies” ………….
Posted from
United States -
you can try finding an online retail store (not sure if you’ll find one)or ebay.
Posted from
Canada -
Yeah *sigh* sweet years doesn’t sell online through the company but ebay does…
I wanted something from them but alsa I don’t work so no work means no money which in the end means me no buy. Ah well…
I also wanted something from bobo’s and brochi’s company Baci and abbraci but if you follow the afor mentioned formula you will get to the same point as the reason I’m still walking around without an item of sweet years being part of my wardrobe.
By the way Gianfranco you literally made me laugh out loud with that Bobo’s hooker fund comment.
Posted from
United States -
What a profound slogan: Non si vive senza cuore
Wow Vieri, I can’t live without my heart either.
It’s like he’s in my mind. Get out! Get out!
Posted from
United States -
Do you need help? I’ll beat him out for you…lol
jk your on your own for that one. Bobo is hard to get out he doesn’t listen very well. You need to distract him with a hooker…Some of the guys around here might be able to help you on that one…(Not implying that any of your girlfriends are hookers by any means) Just that you might know where he could contact a hooker for the Bobo removal process.Posted from
United States -
Hi.Paolo Maldini is the best defender in the world.I like his playing in defend.Now he is 40 ,but he is playing very well.I am shoot for Maldini(Milan) not only,but italy team is so my favorite team.I was glad when italy was chempion in Germany 2006.But Maldini did not take part in that world chempionship.
Posted from
Uzbekistan
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