There is no etiquette at San Siro. There are a few stewards walking and checking tickets before the game, but then they just take a seat and watch the rest of us. There is tradition. Take the flares: smoke billows and spills on spills on the field. The bigger the game, the foggier it gets. The smog is not always natural. They erupted on the south side, only to prompt the same thunderous response from the north. There’s fire in every corner. Flares bursting and glowing bloody red in the terraces, like some odd constellation. For the past six months, as reported by Football Italia, Barbara Berlusconi, the deputy chief executive of AC Milan, has worked on a proposal to build a new stadium on the site that will host the 2015 Expo in the north-west of the city. The club had already had written a letter in November expressing interest for the first time to build an arena holding 60,000. They want everything: car parks, shopping centers, commercial revenue. Arexpo, the group overseeing the development of the Expo, set March 13 as a deadline for any such plans. Only after the exhibition would they start to rebuild and reconstruct the site to add new infrastructure. The club would proceed with an auction, reportsmilannews.it, for the right to construct the stadium in time for the 2017-18 season. The numbers are encouraging: Juventus have their own stadium, opened in 2011. A mall and restaurants surround the exterior—you can eat sushi, or if you don’t feel like Japanese, a Texas steakhouse right beside it could tempt you—and even though it only holds 41,000 fans, the club posted a profit as early as the first half of the 2012-13 season. Juventus jumped to €272.4 million from €195.4 million the previous season, according to Deloitte, in revenue last year. That’s the highest increase of any of the top 20 clubs on that list.
But now there are reports Milan will not go to the Expo but look for a stadium elsewhere. The Gazzetta dello Sport claim that the move would cost upwards of €300m – too expensive for Silvio Berlusconi. There are new reports that Milan will look to build a new stadium elsewhere. Milan will look at a site in the Sesto San Giovanni area. This is a step in the right direction, since Milan need the stadium’s profits to help pay of Berlusconi’s debt. The stadium that would be located at the Sesto San Giovanni area would cost around €200m, much cheaper than the Expo. However, the stadium would not have all of the extra features that the Expo would have.